WOMMA & The Better Business Bureau Present: Compliant & Successful - Aligning Marketing & Legal Around Word of Mouth & Social Media Marketing (Three Part Webinar Series)

WOMMA, the Better Business Bureau (BBB) and the National Advertising Review Council (NARC) are presenting a three-part webinar series titled Compliant and Successful: Aligning Marketing and Legal Around Word of Mouth and Social Media.

Today’s social media environment is forcing even the most progressive companies to re-think how to meet changing legal/regulatory requirements while addressing the real time needs of their customers and consumers.

For many companies, establishing best practices, policies and protocols are lagging in the wake of the consumer controlled social web. With an emphasis on building better legal frameworks, communication policy governance, regulatory guidance leadership, and good decision making in social marketing environments, experts from each of the three organizations will share tactics and techniques on how to best manage, adapt to and meet the challenges of today’s ever shifting marketing landscape.

• Comprehend the new relationship between marketing and legal
• Discover how marketing and legal can work together to stay compliant
• Obtain practical knowledge on best practices in staying compliant and remaining timely and effective in your marketing efforts.

Webinar 3: What is on the Horizon: Privacy, Regulated Industries, Marketing to Children and More August 5 at 1pm CST
Key Takeaways:

• See how the future of privacy affects your future marketing plans
• Gain insights into how regulated industries are adapting to today’s marketing landscape
• Understand why marketing to children is a hot button issue for regulators and what changes in marketing compliance are forthcoming.

Speakers:

Pete Blackshaw
EVP of Digital Strategic Services
NM Incite, a Nielsen/McKinsey Company

Pete Blackshaw is a recognized expert in interactive marketing, word of mouth, and consumer understanding. He brings a broad range of experience to his role as Executive Vice President of Strategic Services for NM Incite, including public policy, interactive marketing, and brand management. In his previous role as Executive Vice President of Digital Strategic Services for Nielsen, Pete and his team worked with many of the world’s top brands and corporations to develop cohesive, consumer- centered digital programs and strategies.

Tony DiResta
Partner in Advertising
Marketing & Media, Manatt, Phelps & Phillips, LLP
General Counsel, WOMMA

Tony DiResta is a partner with the Advertising, Marketing & Media practice in the Washington, D.C., office. His practice focuses on governmental investigations, commercial litigation (trial and appellate), and business counseling that involves consumer protection issues (including privacy, allegations of deceptive or unfair advertising and marketing practices, and financial practices), trade regulations, and unfair competition. Tony is a leading authority on social media issues and serves as General Counsel to the Word of Mouth Marketing Association.

Wayne J. Keeley
Director of the Children's Advertising Review Unit
Better Business Bureaus

Wayne J. Keeley is the Director of the Children's Advertising Review Unit of the Council of Better Business Bureaus. Wayne joined CARU from the National Advertising Division (NAD) of the Council of Better Business Bureaus, where he served as the Assistant Director for Development. During his tenure at NAD, Wayne authored more than 100 decisions. Before joining NAD in 2000, Wayne served as general counsel for two independent video and film-production studios. Wayne is an award-winning producer of public service announcements (PSAs) aimed at young people, addressing such issues as self-esteem, child safety and drug use.

Peter Marinello
Vice President, CBBB Director
Electronic Retailing Self-Regulation Program

Peter C. Marinello is the Director of the National Advertising Review Council’s (NARC) Electronic Retailing Self Regulation Program (ERSP) and a Vice President of the Council of Better Business Bureaus, Inc. (CBBB.). Before joining NARC in July 2004, Peter had been the Associate Director at the National Advertising Division of the CBBB (“NAD”) since 2000 and a Senior Staff Attorney with NAD since March of 1993. Peter has written more than 500 self-regulatory decisions on various advertising topics and products including nuclear energy, dietary supplements, direct response and online marketing and has spoken on behalf of the NAD and ERSP at a number of trade conferences and workshop seminars throughout the country.

Paul Rand
President and CEO
Zócalo Group
President, WOMMA

Paul M. Rand is the President and CEO of the Zócalo Group, a Chicago-based marketing firm that helps brands become the most talked about and recommended in their category. Paul is responsible for overall client strategy and satisfaction as well as the leadership and growth of the Zócalo Group team. Paul is widely regarded as an industry leader and innovator in word of mouth and public relations. He was named in 2004 and 2006 to BtoB Magazine’s Top 100 Marketers and has been featured and/or quoted on business and marketing and WOM issues in outlets including The Wall Street Journal, The New York Times, Business Week, National Public Radio, The Chicago Tribune, PRWeek, AdWeek, Advertising Age and numerous other outlets.

Angela Tiffin
Senior Staff Attorney
Children's Advertising Review Unit
Better Business Bureaus

Angela Tiffin joined the Children's Advertising Review Unit as a staff attorney in June 2006. She is responsible for evaluating child-directed advertising in all media and working with advertisers to ensure compliance with CARU's Guidelines. She has written a number of decisions involving CARU’s Online Privacy Protection Guidelines and COPPA and manages CARU’s Safe Harbor Program. Ms. Tiffin is active in planning CARU’s annual conference, membership meetings and has represented CARU in Webinars and at advertising and media conferences.